Work · 03 of 08
Concept
Cedar Brake Roasting Co.
Small-batch coffee from the cedar hills of Central Texas. A fictional brand, built as a portfolio sample.
- Type
- Concept · coffee roaster
- Status
- Live concept
- My role
- Design and build
The story
What it is.
Cedar Brake is not a real company. I made it up to show what a small shop could look like with a site that feels as considered as its product: four coffees, 12 oz bags, and the roast date written on every bag.
The whole site is built around the shelf. You meet this week’s house coffee first, then the full lineup, then how it’s roasted and where to find it.
Details worth noticing
- An espresso-and-brass palette that feels like the inside of a good roastery.
- The house blend presented like its own label: No. 01, roast level, and tasting notes in plain words.
- A shelf of four coffees with price, roast and grind, readable at a glance.
Label: Concept site. Cedar Brake is fictional, and a banner at the top of the site says so.